Why Choose Us
Company statement: To offer the highest quality products to women who want to express their best

Cless is a wholly Brazilian company established in 2004 with a clear mission: to enhance a womans beauty through beauty and personal care products that observe the highest quality requirements.

It began its operations by lauching the brand Care Liss and later acquiring four traditional brands on the Brazilian market: LIghtner, Essenza and Charming, and by gaining representation of the well-known Bigen brand.

Maker of products for beauty professionals and consumers, Cless has built up a list of important achievements throughout its history, like scoring 70 thousand points-of-sale throughout Brazil, 3 thousand active customers and exports to 15 foreign countries. In addition, it has both the top selling and the second-ranking brands in their respective categories.

Expands its operations in 2011 acquiring the brand Luxor and entering in the professional segment of irons and hair dryers.

Today, Cless is a respected and admired company on the Brazilian cosmetic market and has become a benchmark in quality and innovation for beauty and personal care products, but what most moves Cless is seeing thousands of women satisfied at being able to express their utmost potential.


We produce and sell cosmetics and personal care products, respecting the highest quality requirements and legislation, generating good business for our clients and consumer satisfaction.


To secure outstanding and cost-effective participation in all the markets where we operate, and achieve higher than average market growth through innovation and entrepreneurial attitude of our employees.


-Humility, Transparency and Ethics: attitudes expressed in the relationship between customers, employees and consumers.
-Valuing of Internal Resources: engaged staff
-Teamwork: the union of talents that make a difference.
-Persistence of challenging targets for achievement: to believe and act proactively and discipline.
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